The Boiling Frog Dilemma
This book, co-authored by my long-standing friend and ATB Financial colleague Robert Roach, answers one question: WHAT CREATES WEALTH?
The answer to that may be surprising. Economic wealth isn’t created by oil and gas molecules in the ground, nor by an auto assembly plant. It isn’t created by tax credits or subsidies. It isn’t even created by economic development programs.
Wealth starts with one thing: an idea.
The Boiling Frog Dilemma argues that Canada in the 21st century is at risk of falling behind internationally. We need to seriously “up our game” in terms of creativity, innovation, risk taking, entrepreneurialism, cosmopolitanism, community, and re-thinking environmental stewardship--or risk becoming economically irrelevant on the global stage.
The book is available on most e-readers and can be purchased online.
For a softcover, 174 page, paper version, you can purchase it at the following shops, online or by mail (it will be sent via post).
The third print edition costs $19.95 (Canadian).
• Shelf Life Books
1302 4 Street SW, Calgary, AB
• Pages on Kensington
1135 Kensington Road NW Calgary, AB
• University of Calgary bookstore
• Audreys Books
10702 Jasper Avenue Edmonton, AB
Send a cheque for C$ 23.95 ($19.95 + $4 shipping and handling) to:
239 8th Avenue SW
Please include your mailing address and allow 2-4 weeks for delivery.