The Boiling Frog Dilemma
This book, co-authored by my long-standing friend and ATB Financial colleague Robert Roach, answers one question: WHAT CREATES WEALTH?
The answer to that may be surprising. Economic wealth isn’t created by oil and gas molecules in the ground, nor by an auto assembly plant. It isn’t created by tax credits or subsidies. It isn’t even created by economic development programs.
Wealth starts with one thing: an idea.
The Boiling Frog Dilemma argues that Canada in the 21st century is at risk of falling behind internationally. We need to seriously “up our game” in terms of creativity, innovation, risk taking, entrepreneurialism, cosmopolitanism, community, and re-thinking environmental stewardship--or risk becoming economically irrelevant on the global stage.
Please note, the book is currently out of stock. However, the book is available on most e-readers and can be purchased online.
We are printing the third edition in the next several weeks.
Please check back here to order.